"Love and money" is actually a simplistic interpretation of Venus. Venus rules our sentiments, what we value, and the pleasure we take in life. Grace, charm, and beauty are all ruled by Venus. Through Venus, we learn about our tastes, pleasures, artistic inclinations, and what makes us happy. 

The concept of projection is an interesting and valid one. However, while it may hold true with Venus to some extent today, we prefer not to attach gender bias to Venus and Mars. In our experience, men and women tend to take on the role of Venus in their relationships in equal measure.

Venus rules attachments to others. It rules attractiveness--both the ability to attract and attraction to others (and things). Venus energy is harmonious, and this is why people with Venus prominent in their charts are often peace-makers. In Venus, we find a need to be appreciated and to appreciate. Venus rules, amongst other things, the arts, love and romance, beauty and the beautifying process, money, entertainment, leisure, sensuality, and comfort.

Venus is never more than 45 degrees away from the Sun. Venus rules Libra and Taurus, is in detriment in the opposite signs of those it rules (Aries and Scorpio), is exalted in Pisces, and in its fall in Virgo.

When we are "acting out" our Venus, we compromise, make peace, are loving, and act with taste. On the negative side, we can be self-indulgent, self-centered, vain, and superficial.