"She takes the little she's given and
transforms it into something complex....she
is outrageous because no one cares what
she does - until, that is, she begins to make
money." (The New Yorker)
This prophetic M.O. was applied to Missy
Elliott upon the release of her Grammy
nominated, platinum-plus debut, Supa Dupa Fly, in 1997. Two years
later, after achieving a level of success that few female hip hop
performers have ever attained, Missy?s bank account is indeed bulging.
Her new single from Da Real World - the controversial "She?s A Bitch,"
also confirms that Missy and her trusted producer Timbaland have once
again raised the hip hop standard. Says The Face, "Da Real World is the
unsurpassably creative, zenith-defining hip hop sound of 1999. Missy
Elliott has just gone and reinvented hip hop." But the most accurate part
of the prediction?: It?s 1999, and everybody wants to know what?s up
with Missy Elliott? Some may be scratching their heads at the "bitch"
moniker, but all are uncontrollably slinking to its rolling groove, miming
(as they did with her breakthrough ?97 single "The Rain") the throwaway
trail of verses that are pure, unadulterated Missy.:
"She?s a bitch! When you say my name, talk more junk but won?t look my
way. See, I got more cheese, so back on up while I roll up my sleeves."
As one of the few music stars to successfully navigate the rap, pop and
R&B worlds without bowing to any of them, Missy has taken rap?s
testosterone-fueled B-word, and inverted its meaning. She?s camouflaged
her ethereal ability to flex words and thrown a fastball. Says Missy:
"Females in this business aren?t taken as seriously as we should be. So,
in order to be heard we?ll often assume a character and give off what one
would call a ?diva? or a ?bitch? attitude. When a man does it he?s called
aggressive and its a positive thing. A bitch is what they call a woman
who knows what she wants. I?m just taking the term back. If a ?bitch? is
what I am for achieving that, then so be it. If I got to check you loud and
clear, that?s what I?m going to do. I?m showing you what it?s like to come
off like that."
But the multi-faceted Missy also displays a diverse arsenal of firepower
on Da Real World. Chilling duets with hip hop and R&B superstars such
as Juvenile, Aaliyah, Da Brat, Destiny?s Child, Lady Saw and Eminem
help punctuate Timbaland?s versatile fuselage of beats. Missy admits
that the unprecedented acclaim of Supa Dupa Fly made the prospect of a
follow-up LP more than a little nerve-wrecking. "I?m not going to lie to
you. I felt the pressure," she laughs. "Not only to live up to my first
album, but I was also competing with all the collaborations I?ve done."
The superstar?s own production and writing discography is endless,
including work with Whitney Houston, Scary Spice, Aaliyah, Total, 702,
Nicole, SWV, and more, as well as recent remixes for Paula Cole and
Janet Jackson. To top it all off, Missy has been steadily at the helm of
her very own record company, The Gold Mind Inc., which kicked off its
amazing run last year with the gold-plus debut album of Nicole. "So, I?ve
been busy," says Missy. "When I went in to do my album, I was worried
the first couple of days. I didn?t know if any of the songs I was doing
would live up. So I took two days off. Timbaland was bugging. He was
saying ?You?re crazy.? He talked me into getting back and just treating it
like we were doing any other sessions. He told me not to worry how I was
coming off. ?Don?t be too careful,? he said. ?Because you?re Missy Elliott.?"
That reminder took Missy back to her early days in Portsmouth, Virginia.
"I always used to tell my mom I was going to be a star," she says. She
got her first break in 1991 with the now defunct group Sista. The album
was slated for an Elektra release, but never came out. It did, however,
jump start Missy?s reputation as a writer and producer. She graced gold
and platinum tracks for artists such as Jodeci and Aaliyah, snagging a
breakthrough rap performance on Gina Thompson?s "The Things You Do."
She had perfected a casual but memorable style, with fans calling her the
"hee ha " girl for the infectious imprint she dropped on the video remix of
the track. She soon landed a production/label deal with Elektra, launching
The Gold Mind Inc., and cultivating her own artists to produce.
Her successful partnership with Timbaland, and her increasing
inside-the-industry-rep as a hitmaker finally convinced Missy to create her
own solo project, releasing the universally hailed Supa Dupa Fly in June
of 1997. It changed the male-dominated hip hop landscape forever,
making the singing and rhyming Missy the genre?s first phosphorescent
voice. The groundbreaking video for the single "The Rain," directed by
Hype Williams, was nominated for three MTV awards, and cemented
Missy?s reputation as an extraordinary visionary. The album debuted on
Billboard?s Top Albums chart at number 3, establishing Missy as a major
force in 90?s pop - period! - a rare talent who transcended both genre and
gender.
She went on to create a virtual empire, building on the success of The
Gold Mind Inc., and becoming the first hip hop star to appear as part of
the renowned Lilith Tour (to rave reviews), as well as acting in The
Wayans Brothers TV show and starring in high profile ad campaigns for
companies such as Sprite and The Gap.
"It?s been an incredible couple of years," says Missy. She cites her
intuitive relationship with Timbaland as one of the main reasons she?s
been able to focus on each project, delivering her best each time. "It
gives you exposure to new ideas. I realize that whatever or whoever I?m
working with, it?s still going to carry my name. I always have pride in my
work."
That enthusiasm definitely applies to her own Da Real World, where the
unflappable Missy once again mixes it up over Timbaland?s trademark
rhythms. There?s the euphoric "Smooth Chick," a sultry club tune that
reflects the wide range of styles that Missy commands. "It?s the kind of
straight up club record you feel more than hear, if you know what I
mean," says Missy.
There?s the self-explanatory "Beat Biters." "It?s a message from me and
Timbaland to so many people who have bit our style. ?When are you all
going to get some originality for yourselves.? But in a way, we are
thanking them. It makes me and Timbaland always want to do
something different - go in another direction."
Like they do with the sly styling of "All In," which features Big Boi of
Outkast and Nicole. "I?m reversing the stereotypes on that one too," says
Missy. "I?m saying to the man: ?Don?t be running up my phone bill and
watching my cable and trying to get a free ride unless you can do
something for me,?" she laughs. Missy also draws the line with some
uproarious interludes with Lil? Kim, including a mysterious snippet called
"He Ain?t Checkin? 4U." Another trash-talk masterpiece is "Check Me Out,"
which features Juvenile and B.G.. "From the first time I saw Juvenile?s
video on TV, I wanted to work with him. It was all low budget. It looked
like the joint you shoot from a camcorder. I had to have him on my
album. He gives the song that special edge." Other gems include the
cocky "Sticken Chicken," with Aaliyah and Da Brat, ("I want it all, from
the motherfucking house down to the dog...) and the back-off/slow jam
of, "You Don?t Know," featuring labelmate Lil Mo.
But the blowup track on Da Real World just might be the much talked
about summit with Eminem, "Bus A Rhyme." As the album?s third song, it
serves as the telling compass point of the LP, signaling that Missy fans
are in for the ride of their life. Eminem?s mad-jester style fits perfectly
with Missy?s more subtle ability to change venues on us. It soars and
spirals like some deranged hip hop opera, including a symphony of
helicopters that meld perfectly with Timbaland?s paranoid beats, sending
Eminem?s and Missy?s diverging vocal styles into a whole other level of
chaos. "I loved working with Eminem," says Missy. "Timbaland had told
me about him long before he hit big. I knew he was going to blow. I?m
told Dre would only let him work on two other albums, mine and the Mad
Rapper. I was honored. When he came to the studio he couldn?t have
been sweeter. We had a great time."
The sudden success of Eminem is not lost on Missy. Thankful for her own
good fortune, and knowing she has weathered what is undoubtedly the
most crucial career step - the sophomore album - she drops a closing
dedication at the end of Da Real World for anyone straddling similar
territory. "Being caught up in the fame....How easy we forget. Do you
think without him, you would be who you are, for if he made heaven and
earth, he also made you a star...I?ve come to tell you, in God we must
trust."